Traction: How Any Startup Can Achieve Explosive Customer Growth
£14.99 (as of May 26, 2018, 11:10 am)
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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth ‘Any individual trying to break through to new customers can use this smart, ambitious book’ Eric Ries, creator of The Lean Startup Most startups don’t fail because they are able to’t build a product. Most startups fail because they are able to’t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success is not the originality of your offering, the brilliance of your team, or how much cash you raise. It’s how consistently you’ll grow and acquire new customers. Traction will teach you the nineteen channels you’ll use to build a customer base, and offers a three-step framework to determine which of them will work best for your business. No matter how you apply them, the lessons and examples in Traction will can help you create and sustain the growth your business desperately needs. ‘Here is the inside scoop, the up to date, most specific tactics from the red-hot centre of the Internet marketing universe. From anyone who has done it. Twice’ Seth Godin, creator of Linchpin.
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